Yamaha Motor India (YMI), a fully-owned subsidiary of the $12-billion Japanese auto major Yamaha Motor Company, plans to foray into the fast growing automatic scooter segment.Yamaha, which has several scooter models, ranging from 110 cc to 400 cc, is evaluating the right segment to foray into the Indian market. YMI managing director and CEO Tomotaka Ishikawa told ET, “We will enter the scooter market but are yet to finalise the segment and the products. Once we introduce our new range of bikes in early 2008, we will concentrate on the right kind of scooter for the Indian market. We plan to hit the premium segment first and target customers who prefer to go for style and power rather than use scooters for their commuting needs.”The company is likely to introduce its automatic range of scooters with dual disc brakes and twin-shock chassis with high-powered liquid cooled engines in the premium segment. It may also hit the entry-level segment with its fuel-injected 125 cc four-stroke engine and compact-sized urban scooters. YMI has already commissioned a market survey to determine different volume generating scooter segments in India.
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